Name
UA 桃園門市
Brand
Under Armour
Build
2017.01.20
鮮明的紅黑立面與品牌識別構築強烈而純粹的運動品牌界面，在城市街區中建立清晰且具辨識度的品牌形象。
開放式入口與大尺度立面設計，使空間自然延伸至街道動線，形成具有張力的品牌入口。
透過品牌陳列道具與清晰的空間軸線，運動服飾與訓練裝備被有序呈現於空間之中，展現 UNDER ARMOUR 對性能、力量與運動精神的品牌核心。
UNDER ARMOUR｜Taoyuan Store
The bold red-and-black facade and strong brand identity create a powerful and pure athletic presence, establishing a clear and recognizable brand image within the urban streetscape.
The open entrance and large-scale facade extend the space naturally toward the street, forming a dynamic and engaging brand gateway.
Through branded display fixtures and a clear spatial axis, performance apparel and training gear are presented in an organized composition, expressing UNDER ARMOUR’s core values of performance, strength, and athletic spirit.
