Name
UA 桃園遠百
Brand
Under Armour
Build
2022.01.22
以品牌 LOGO 識別界定空間邊界，形塑鮮明且聚焦的品牌核心場域。
透過清晰的商品分區與節奏化的展示編排，使運動服飾與裝備在開放空間中有序展開，提供直覺且流暢的零售體驗。
在簡潔而富有力量感的空間語彙下，整體場域傳達出 UNDER ARMOUR 對性能、訓練與運動精神的品牌核心。
UNDER ARMOUR | Far Eastern Department Store Taoyuan
Brand signage defines the spatial boundary, creating a focused and recognizable brand core.
Clear merchandise zoning and rhythmic display arrangements organize apparel and gear within an open environment, delivering an intuitive and fluid retail experience.
Through a clean and powerful spatial language, the space expresses UNDER ARMOUR’s core values of performance, training, and athletic spirit.
