UA 基隆東岸門市店裝設計
開放式玻璃立面構築鮮明的品牌入口，搭配大型品牌標誌與運動形象視覺，將 UNDER ARMOUR 的運動能量延伸至街道界面。
室內透過中央展示中島、陳列桌與周邊壁面系統組織商品動線，多層次展示平台與陳列桌提供服飾摺疊與搭配展示，周邊壁面整合吊掛系統與鞋牆陳列，使服飾、鞋履與配件形成清晰且富有節奏感的展示序列，局部設置訓練鞋試穿座椅與展示平台，提升顧客停留與互動體驗。
整體空間以軌道燈光與工業風材質語彙構成，營造明亮且充滿力量感的運動零售環境。
UNDER ARMOUR｜Keelung East Coast Store
The open glass façade establishes a strong brand entrance, complemented by large-scale brand graphics that extend UNDER ARMOUR’s athletic energy into the streetscape.
Inside, the retail layout is organized through central display islands, merchandising tables, and perimeter wall systems.
Tiered platforms and display tables support folded apparel presentation and styling, while perimeter fixtures integrate hanging systems and footwear walls to create a clear and rhythmic merchandising sequence.
Dedicated seating and display platforms for footwear try-on enhance customer engagement and dwell time.
Track lighting and an industrial material palette define a bright and energetic retail environment that reflects UNDER ARMOUR’s performance-driven brand identity.
