Name
UA 台中LALAPORT 店櫃設計
Brand
Under Armour
Build
2023.04.25
UNDER ARMOUR 鮮明的品牌立面識別，清晰的品牌入口在百貨動線中建立強烈而純粹的品牌界面。
室內空間透過中央展示中島與陳列系統組織商品動線，搭配線性燈光與開放式展示架構，使運動服飾、鞋履與裝備形成清晰且具有節奏的展示序列。
整體空間以簡潔而有力量感的設計語彙，呈現 UNDER ARMOUR 對性能、訓練與運動精神的品牌核心。
UNDER ARMOUR | Taichung LALAPORT
The bold brand façade of UNDER ARMOUR establishes a clear and powerful storefront presence, creating a strong and recognizable retail interface within the department store circulation.
Inside, a central display island and modular merchandising system organize the product layout.
Linear lighting and an open display framework present apparel, footwear, and equipment in a clear and rhythmic sequence. Through a clean and powerful spatial language, the store expresses UNDER ARMOUR’s core values of performance, training, and athletic spirit.
