Name
UA 八德門市
Brand
Under Armour
Build
2019.03.28
座落於城市街角的品牌立面，以簡潔而有力的視覺語言建立鮮明的品牌存在。開放的空間邊界使零售場域自然延伸至街道環境，讓品牌形象在城市尺度中被清晰放大。
室內透過俐落的結構節奏與模組化陳列系統組織空間，使商品、品牌與顧客動線整合於同一體驗之中，回應 UNDER ARMOUR 對性能、力量與運動文化的品牌精神。
UNDER ARMOUR｜Bade Store
Positioned on a prominent street corner, the brand façade establishes a strong presence through a clean and powerful visual language. An open spatial boundary allows the retail environment to extend naturally toward the street, amplifying the brand identity within the urban context.
Inside, a structured spatial rhythm and modular display system organize the environment, integrating merchandise, branding, and customer circulation into a unified retail experience—reflecting UNDER ARMOUR’s emphasis on performance, strength, and athletic culture.
