SEOUL MATE 新莊宏匯廣場
SEOUL MATE
2024.09.30
店櫃以開放式界面融入百貨公共動線，通透的視線使商品展示自然向外延伸，形成輕盈且具有吸引力的品牌入口，懸掛式 LOGO 品牌識別清晰呈現 SEOUL MATE 的品牌形象，強化空間中的視覺辨識。
空間中央整合 LED 品牌標識與數位影像展示，成為視覺焦點並串聯整體動線，周邊以不鏽鋼展示架構築主要陳列系統，雙層吊掛架、圓形展示架與低檯展示平台形成不同層次的商品展示方式；搭配人台模特、服裝摺疊桌與配件展示架，使服飾搭配形成清晰且具有節奏感的商品序列。
試衣區以拱形入口與柔和間接燈光構築空間節點，搭配柔性座椅提供停留與試穿的舒適體驗，整體透過簡潔材質語彙與整合式照明系統，營造明亮、純淨且具有當代時尚感的零售空間氛圍。
SEOUL MATE | Zhonghe Global Mall, New Taipei
The store adopts an open retail interface that integrates with the department store circulation, transparent sightlines allow merchandise displays to extend outward, creating a light and inviting storefront presence. Suspended logo signage clearly presents the identity of SEOUL MATE and strengthens the brand’s visual recognition within the space.
At the center, an illuminated LED brand sign and digital media display form the visual anchor while guiding the spatial circulation. Surrounding this core, stainless-steel fixtures establish the primary merchandising system. Double-rail hanging racks, circular display rails, and low display platforms create layered presentation zones, complemented by mannequins, folded display tables, and accessory stands that articulate a clear and rhythmic product sequence.
The fitting area is defined by an arched entrance and soft indirect lighting, paired with upholstered seating to provide a comfortable pause within the retail experience. Together with a restrained material palette and integrated lighting system, the space creates a bright, clean, and contemporary retail environment.
