REEBOK 台中中友
REEBOK
2024.02.29
店櫃以開放式界面融入百貨公共動線，天花與連續燈帶形塑流動而清晰的空間輪廓，使品牌在商場場域中形成明亮且具有辨識度的零售界面。
展示中島組織整體商品動線，木質展示桌、低檯陳列台與服飾吊掛架構成主要展示系統；搭配人台模特、鞋款展示平台與新品陳列桌，使鞋履與服飾形成層次分明且富有節奏感的商品展示序列。
壁面整合鞋牆展示系統與品牌形象視覺，動線串聯不同商品區域；整體透過木質展示道具、簡潔材質語彙與整合軌道照明系統，營造開放、明亮且富有運動活力的品牌零售空間。
REEBOK｜Taichung Chungyo Department Store
The store adopts an open retail interface integrated with the department store circulation, a curved ceiling and continuous lighting define a fluid spatial outline, creating a bright and recognizable retail presence within the mall environment.
Central display islands organize the overall retail layout, wooden display tables, low plinths, and apparel hanging racks form the primary merchandising system, complemented by mannequins, sneaker display platforms, and feature tables that create a clear and rhythmic product presentation.
Perimeter walls integrate sneaker display systems with brand graphic panels, while the circulation connects different product zones, through warm wood display fixtures, a clean material palette, and an integrated track lighting system, the space creates an open and energetic retail environment that reflects the spirit of REEBOK.
