K-SWISS 忠孝SOGO
K-SWISS
2024.09.27
台北市大安區
品牌 LOGO 與開放式展示界面建立清晰的品牌識別，使 K-SWISS 在百貨動線中形成鮮明且具辨識度的運動品牌入口。
空間以鞋牆為核心，結合展示層板與鞋履中島構成主要商品陳列架構；搭配服飾陳列中島與人台模特，形成層次清晰且具有節奏感的商品展示序列。
收銀櫃檯整合發光品牌 LOGO 字標與鏡面品牌背牆，作為空間視覺焦點；整體透過陳列道具中島、試鞋長凳與整合照明設計，營造簡潔俐落且具國際感的運動品牌零售空間。
K-SWISS | SOGO Zhongxiao
The storefront establishes a clear brand identity through the K-SWISS logo and an open retail frontage, creating a distinctive sports brand presence within the department store circulation.
The spatial layout centers around a footwear display wall, integrated with display ledges and central shoe islands to form the primary merchandising structure. Apparel display islands and mannequins create a layered merchandising rhythm that enhances product visibility.
The cashier counter, combined with an illuminated K-SWISS logo and a mirrored brand backdrop, serves as the visual focal point of the store.
Modular display islands, fitting benches, and integrated lighting design together shape a clean and contemporary retail environment with a refined international sports brand character.
