HOKA 2023 HOKA FLY RUN
HOKA
2023.07.15
為 HOKA 2023 FLY RUN 品牌活動打造沉浸式品牌體驗場域，以「Fly Human Fly」品牌精神為核心，建立結合跑者社群、產品展示與活動互動的戶外運動空間。
場域以大型戶外 LED 主視覺牆、品牌光柱與跑者集結廣場構成活動入口視覺焦點，搭配活動燈光與品牌旗幟裝置，形塑具有速度感與能量感的運動氛圍。
主體空間以沉浸式品牌 Pavilion 結構包覆，整合品牌形象牆、產品展示平台、互動體驗區與跑鞋陳列裝置；透過分區產品展示（Trail / Road / Hike）、模特展示、產品展示台與多媒體螢幕，建立清晰的品牌敘事動線，使跑者在活動、體驗與產品探索之間形成完整的品牌體驗。
HOKA FLY RUN 2023 Brand Experience Pavilion
An immersive brand pavilion was designed for HOKA FLY RUN 2023, translating the brand’s “Fly Human Fly” philosophy into an experiential environment that connects the running community with product discovery and live event engagement.
The outdoor venue is anchored by a large-scale LED media wall, illuminated brand columns, and a runner gathering plaza, enhanced with dynamic lighting and branded flags to establish a high-energy performance atmosphere.
At the core of the installation is a fully enclosed brand pavilion, integrating brand storytelling walls, product display platforms, and interactive zones.
The interior exhibition system features zoned product displays (Trail / Road / Hike), mannequin styling, illuminated shoe pedestals, and multimedia screens, guiding visitors through a structured circulation that blends product exploration with an immersive brand experience.
