HAMILTON漢米爾頓 2024新品發表會
HAMILTON
2024.08.21
為 HAMILTON 漢米爾頓 2024 新品發表會打造沉浸式品牌展示場域，以品牌經典的 Aviation 航空精神為敘事核心，建立兼具展示與交流的品牌體驗空間。
空間以品牌軍綠主視覺牆、品牌識別入口與情境燈光裝置構成主軸，搭配中央主題展示台、腕錶展示桌與品牌攝影背板，營造具有質感與探索感的品牌氛圍。
展示系統整合 Aviation 主題裝置、腕錶展示、品牌故事視覺牆、互動拍照區與活動交流座席，透過層次化陳列與情境道具配置，使產品展示與品牌文化形成完整且具有記憶點的體驗動線。
HAMILTON — 2024 Novelties Launch Event
An immersive brand environment was created for the HAMILTON 2024 Novelties Launch Event, inspired by the brand’s iconic aviation heritage, forming a space that balances product presentation with social engagement.
The space is defined by military-green feature walls, a branded entrance installation, and atmospheric lighting, complemented by a central thematic display platform, watch presentation tables, and a branded photography backdrop to create a refined and exploratory brand atmosphere.
The display system integrates an aviation-inspired installation, watch displays, brand storytelling walls, an interactive photo area, and lounge seating, guiding visitors through a layered spatial experience that connects product design with the brand’s heritage.
