Name
FILA 忠孝SOGO 店裝設計
Brand
FILA
Build
2022.08.19
以 FILA 經典紅藍品牌語彙為設計主軸，透過俐落的幾何構成與燈光線條界定空間秩序，建立鮮明且具辨識度的品牌場域。
空間以中央展示島與完整鞋牆作為視覺核心，搭配開放式陳列系統與清晰的動線組織，使服飾、鞋履與配件形成具有節奏感的展示序列。簡潔而明亮的空間語言，呈現 FILA 融合運動性能與時尚風格的品牌形象。
FILA | Zhongxiao SOGO
The design draws from FILA’s signature red and blue brand palette, using clean geometric compositions and linear lighting to define a clear spatial order and a recognizable brand environment.
A central display island and a full feature shoe wall anchor the retail space, while an open merchandising system and clear circulation create a rhythmic sequence for apparel, footwear, and accessories. The bright and minimal spatial language reflects FILA’s balance of athletic performance and contemporary sport fashion.
