鮮明的品牌綠色識別構築開放且具辨識度的品牌界面,LED LOGO 與中央展示中島形成清晰的視覺焦點,使 CROCS 輕鬆活潑的品牌形象在百貨空間中被有效呈現。
空間透過展示桌與壁面鞋牆系統組織商品動線,低檯展示架整合鞋履吊掛系統,使商品以整齊序列呈現;壁面展示架結合品牌鞋架與掛勾系統排列多色鞋款,形成高密度且清晰的商品展示,中央展示平台融入品牌綠色元素與配件展示層架,使鞋履與 Jibbitz 裝飾配件形成完整而具有節奏感的展示序列。
整體以簡潔的展示架構與明亮照明營造輕鬆且具活力的零售氛圍,展現 CROCS 自由、個性與趣味的品牌精神。
CROCS | Zhongli SOGO
A vibrant green identity defines the open storefront, where the LED logo and central display island create a clear visual focus.
Display tables and perimeter footwear walls organize the merchandising layout. Hanging systems and wall-mounted racks present multiple color variations with high product density, while the central platform integrates accessory displays for footwear and Jibbitz charms.
The simple fixture system and bright lighting create a lively retail environment that reflects CROCS’ playful brand spirit.