快閃櫃型態構築輕量而鮮明的品牌場域，中央品牌識別牆形成清晰的視覺焦點，使 CRAFT 的專業跑步品牌形象在百貨空間中被有效放大。
空間以展示中島組織整體動線，金屬框架展示桌結合半透明螢光壓克力層板，形成具有輕量感與科技感的展示平台；低檯展示櫃整合品牌 LOGO 與座椅功能，並結合人體模特呈現跑步裝備搭配，周邊吊掛架與層架系統則使跑步服飾、配件與裝備形成清晰且富有節奏的展示序列。
整體透過可移動的模組化展示系統，打造具有彈性且高辨識度的快閃零售空間，展現 CRAFT 專注於性能與跑步文化的品牌精神。
CRAFT | Hsinchu SOGO Pop-Up Store
The pop-up installation creates a lightweight yet distinctive brand environment, where the central brand wall establishes a strong visual focus and amplifies CRAFT’s professional running identity within the department store setting.
The layout is organized through central merchandising islands, metal-framed display tables combined with translucent neon-acrylic shelves create lightweight platforms with a subtle technological character, low display plinths integrate illuminated brand logos and seating elements, paired with mannequins to present running outfit combinations, surrounding hanging fixtures and shelving systems display apparel, accessories, and gear in a clear and rhythmic merchandising sequence.
The modular and movable fixture system provides flexibility while maintaining strong brand visibility, expressing CRAFT’s performance-driven running culture.
