開放式店櫃構築清晰的品牌界面，透過品牌識別牆與鞋履展示系統建立視覺焦點，使 CRAFT 的專業跑步品牌形象在百貨場域中被清晰呈現。
空間以品牌展示中島為核心組織商品動線，壓克力展示桌結合半透明螢光壓克力層板，形成輕量且具有科技感的展示平台；周邊壁面整合鞋牆系統與吊掛架構，使跑鞋、機能服飾與配件形成清晰而富有節奏的展示序列。
數位影像螢幕與產品技術展示模組進一步強化品牌科技感，營造兼具專業性能與當代感的運動零售場域。
CRAFT | Hsinchu SOGO
An open retail layout defines a clear brand presence, where the brand identity wall and footwear display system establish a strong visual focus, presenting CRAFT’s professional running identity within the department store environment.
The spatial layout is organized around a central merchandising island, acrylic display tables combined with translucent neon-acrylic shelves create lightweight presentation platforms with a subtle technological character, perimeter systems integrate footwear walls and hanging fixtures, allowing running shoes, performance apparel, and accessories to be displayed in a clear and rhythmic sequence.
Digital media screens and product technology display modules further reinforce the brand’s technical identity, creating a contemporary retail environment that reflects CRAFT’s performance-driven DNA.
