桃機第一航廈3F禮品櫃
唐鋪子
2024.02.27
高辨識度的品牌入口回應機場旅客動線，LED 品牌招牌與紅白條紋遮棚構成具有市集意象的店面語彙，搭配白色格柵框架形塑輕盈而清晰的入口界面，使品牌在行進動線中被迅速辨識。
櫃內以簡潔的展示系統組織商品陳列，壁面整合發光展示層架與禮盒展示櫃，形成連續且明亮的商品展示背景；入口端設置品牌形象燈箱與情境展示平台，結合木質檯面服務櫃檯、品牌故事圖像牆與產品主題視覺，使商品展示同時傳達品牌敘事與文化意象。
整體透過鮮明品牌色彩、整合照明與精簡陳列道具，營造具有辨識度與吸引力的零售空間，使台灣伴手禮在國際機場場域中呈現清晰而鮮明的品牌形象。
Tang Shop | Taoyuan International Airport T1 3F Gift Store
A highly recognizable storefront responds to the airport circulation. An illuminated brand sign and red-and-white striped canopy introduce a market-inspired identity, while a white vertical frame structure defines a light and welcoming entrance that allows the brand to stand out within the busy airport environment.
Inside, a clean merchandising system organizes the product display. Backlit shelving and integrated display cabinets form a continuous illuminated backdrop for packaged goods, at the entrance, a branded lightbox panel and feature display plinth present the signature products, complemented by a wood-topped service counter and graphic storytelling wall that communicates the brand heritage.
Through vibrant brand colors, integrated lighting, and minimal display fixtures, the design creates a clear and engaging retail experience that presents Taiwanese gift products within an international travel setting.
